How are Doorstep Banking Businesses Getting Benefited from IVR System?

MCUBE
3 min readFeb 17, 2021

The unexpected surge of the COVID pandemic had practically restricted the customers from going to the bank to perform various tasks physically. It has resulted in a massive loss to banking service providers. If there is a problem, there is always a solution. Despite the manual operations followed by generations, the banking industry opted for the digital India way by automating all the banking operations by introducing doorstep banking services. Because of its potent facilities and ease of use nature, India’s top banking service providers like Bank of India, Bank of Maharashtra, Bank of Baroda, Canara Bank, Central bank of India, UCO Bank, Punjab national bank, and SBI has integrated their system with doorstep banking services.

Some of the noteworthy features of doorstep banking services are online delivery/pickup request for cheque, demand draft, form 16, account statement, gift card, pay the order, and issue SI. So exactly how can a customer place pickup/ delivery requests in a virtual way? Here comes the IVR system. An integrated voice response system automates the service booking system and provides a professional experience to the customers.

Let’s find out what are the benefits offered by automated IVR system to the doorstep banking service providers-

1- IVR makes it easier for the customer to order any service-No more visits to banks-

By just calling on the IVR toll-free number, customers can easily place their service requests. It saves time, effort, and energy. It has provided greater flexibility in services, especially for senior citizens, for whom it is tough to pay several visits to banks in pandemic time. As professional executives over the call place the service requests, it confirms high accuracy. All the inbound calls are handled by the executives, who ask you about the type of request you want to place and, according to that, confirm other information too and accordingly place the request.

2- The banking service providers can customize IVR script-

IVR script, which the executives have to read after receiving customers’ calls, can be customized. It gives banking businesses an excellent business advertisement opportunity by adding their product/service information in the script. It not only introduces the new offers also helps in sales marketing.

3- Easy notification-

By integrating the IVR system into doorstep banking, businesses get the freedom of sending personalized notifications to their customers. Users need to list customers’ details in the excel sheet and upload the same in the notification dashboard. The automized notification can be sent on a daily, weekly, monthly, and yearly basis. Banking organizations can use this service to notify low account balance, fraud alert, stock details, and new product/service advertisements.

4- With IVR, it’s possible to get the real-time data of the callers-

An automated IVR system can capture the callers’ real-time data like callers’ location, name, phone no, email id. Businesses can download these data from the IVR system dashboard in PDF and word files. Analyzing the customer data can be a roadmap towards providing a better and improved banking solution personalized according to the customers’ preferences.

--

--